 |
|
|
Thema:
|
|
Interdisciplinary teams of engineering and marketing people: Does cooperation change the attitude towards the other discipline? |
Bearbeiter:
|
|
Reinhard Prügl (Vienna University of Economics and BA)
Christian Lüthje (Technical University Hamburg, Germany) |
Betreuer:
|
|
Reinhard Prügl (Vienna University of Economics and BA)
Christian Lüthje (Technical University Hamburg, Germany) |
Ort:
|
|
Vienna University of Economics and BA
Christian Lüthje (Technical University Hamburg, Germany) and
Technical University Hamburg, Germany |
Problembereich:
|
|
Especially in New Product Development interdisciplinarity is often the only way to do it. Problems concerning the cooperation between people with technical background and those with business background are often obvious. In our research we focus on the attitude people have towards the other discipline and try to find out how cooperation is able to change this (often stereotypical) attitudes.
|
Keywords:
|
|
Lernen, Kooperation - siehe Innovationskooperation, Erfolg - der Kooperation |
|
